process

Starting a book from scratch was difficult. I wanted to create something that I was proud of, something that was cohesive and meaningful.

The research for content, search for imagery and analysis all took quite a long time.

i) fonts

The search for a suitable font to reflect our message and work is one of the most fun part of every designer's process.

Shantell Sans was chosen for headings and logo designs. It was created to "inspire others to have fun with writing and words".

In the same vein, I wanted people to know that sustainability can be fun, trendy, cool and light-hearted.

Poppins was chosen for the body texts. It's based on "pure geometry, particularly circles."

I wanted a font that could help subtly reflect the circular nature of fashion I was championing for throughout the book, and Poppins did that for me.

Fonts.

ii) colours

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Green: I chose a less saturated green than usual to give it a faded look, highlighting the message of reusing and reparation.

Blue: A common colour associated with sustainability. I chose a saturated, darker blue to reflect seriousness.

Brown: Associated with earth as well as vintage products, in line with the campaign for a more sustainable future.

iii) layout

A simple 2 column layout was used for the majority of the book.

Fonts and colours were kept consistent throughout the book in order to give readers a cohesive and easy reading experience.